Christine Fife

My richly diverse education and business background has provided unique perspectives for my career as a New Communications Marketing Specialist. I've successfully launched software and medical device startups, started a marketing communications consultancy, improved communications processes for the regulatory department of a major financial exchange, increased client business and product development for several international exchange program companies and founded an international educational non-profit program.

My master’s degree in Integrated Marketing from Golden Gate University gave me a broad understanding of traditional marketing best-practices, but my BA in theater gave me the skills to understand how people communicate with one another and the importance of promoting a brand in a voice that is right for the audience.

Experience

Tech Support Communications Manager, SuccessFactors/SAP (1/12-10/12)

  • Strategic planning of support-related customer communications, programs, channels, tools and processes for $3.42 million savings opportunity
  • Developed all support organization branding, positioning and messaging, as well as content development
  • Strategic planning of customer admin engagement activities and tactics
  • Internal communications to keep teams informed of support innovations and new channels and tools

Marketing Consultant (Independent Contractor) (3/08-1/12)

  • Developing marketing strategies for B2B and B2C clients, including branding, messaging, advertising and developing all types of collateral and multimedia pieces to help companies engage in their market conversation, generate awareness, increase sales and increase customer retention/participation
  • Coaching client/staff on best practices for engaging in the market conversation
  • Executing tactical activities for brand development and lead generation including social media, PR, content marketing, website development, media buying, SEO and influencer engagement
  • Major clients include: Castlight Health, RGlobe, Prestimedia, BellaPelle Skin Studio, Backblaze, Influencer 50, Del Monte Glass, Playwrights Foundation, Peace4Kids, and many others.

Director of Marketing, Alter-G, Inc (6/07-3/08)

  • Developed go-to-market strategy with dual-launch plan for high-end professional athletic and medical rehabilitation markets
  • Developed brand strategy, messaging and partnership program
  • Implemented online and print ad campaigns, created conference/events annual plan, managed market opportunity pitching,designed and wrote all sales tools
  • Managed PR, media outreach, news releases and product reviews including video series with Nike professional runs, case studies on several NBA players and the Oakland Raiders and video interview with amputee tri-athlete

Marketing Communications Director, Splunk, Inc (2/05-3/07)

  • Successfully launched company at major open-source trade show
  • Led brand development and managed brand strategy and messaging
  • Directed all media and analyst relations activities including winning Computerworld Horizon Award, Launching Sysadmin of the Year, being named 2006 "Cool Vendor in IT Operations" by Gartner, winning 2007 Datamation Product of the Year Award for Compliance Software and 2007 CODiE Award 4
  • Marketing materials: Wrote product collateral, advertising copy, and newsletters
  • Website content: Wrote and posted all website content and worked with designer and web team on new site iterations
  • Developed all lead-gen, both online and events, drawing more than 350k leads
  • Wrote all web copy, product collateral, advertising copy and newsletters, as well as responsible for website content management and collateral design

Regulatory Communications Manager, Pacific Exchange (7/04-1/05, contract)

  • Improved overall communications across 4 teams within the Regulatory department of this major world financial exchange including identifying and closing major gaps in communications, managing flow of information between SF, NY and Chicago offices, writing all regulatory news emails and attended out-of-department meetings to ensure Regulation Department was informed of projects being undertaken throughout the Exchange
  • Managed all SEC communications and surveillance project announcements

Director of Marketing and Business Development, Face The World (6/01-9/03)

  • Led new business development and partner negotiations
  • Developed 3 and managed designation process by the US State Department for 3 new programs (product development) and created business plans to market those programs to international partners
  • Wrote press releases, newsletters and website content

Director Alumni Relations and Events, San Domenico (12/99-1/01, contract)

Overseas Recruitment Director, AYUSA International (9/98-10/99)

Regional Director, Academic Year in America (6/96-9/98)

Education

  • M.S. Integrated Marketing, Golden Gate University
  • B.A. Theater, California State University at Long Beach
  • Copy editing series, UC Berkeley Extension
  • Monterey High School